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Google announced Wednesday that it is introducing blue verified checkmarks to Gmail. The checkmarks will appear next to the names of senders who have verified their identity through the Brand Indicators for Message Identification (BIMI) program.

BIMI is a new industry standard that allows email providers to display verified brand logos next to sender names in email messages. This helps users identify legitimate senders and avoid phishing and other scams.

To qualify for a blue verified checkmark, senders must meet certain requirements, including:

  • Using a DMARC (Domain-based Message Authentication, Reporting and Conformity) policy that includes the enforcement action of “quarantine” or “reject.”
  • Use of a valid brand logo registered with the Brand Registry.

Once a sender has met all requirements, they can receive a blue verified checkmark from their email provider.

Google says the blue verified checkmarks will help make Gmail a more secure platform for users. The company also says the checkmarks will help to build trust between users and businesses.

The blue verified checkmarks are rolling out to Gmail users in the coming weeks. If you see a blue checkmark next to a sender’s name in your Gmail inbox, you can be sure that the sender is who they say they are.

There are several benefits to using the blue verified checkmarks in Gmail. For businesses, the checkmarks can help to build trust with customers and increase brand awareness. For users, the checkmarks can help to identify legitimate senders and avoid phishing and other scams.

If you are a business organization that wants to get a blue verified checkmark for your Gmail account, you can follow the steps below:

  1. Set up DMARC: The first step is to set up DMARC for your domain. DMARC is a security standard that helps protect your domain from email spoofing and phishing attacks.
  2. Register your brand logo: the next step is to register your brand logo with Brand Registry. Brand Registry is a free service that allows you to verify brand logo ownership.
  3. Register with BIMI: Once you have set up DMARC and registered your brand logo, you can log in to BIMI through your email provider.
  4. Once you have completed these steps, you may receive a blue verified checkmark from your email provider for verification.
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