Huawei will launch new products on July 29, the company announced on Twitter and Weibo (Chinese microblogging website).

Huawei consumer group CEO Richard Yu writes that the new P50 is coming and that the new model marks the beginning of a new era in “mobile image processing”, which may indicate that Huawei is investing heavily in camera technology in its upcoming model.

The company released a teaser video earlier this summer where the phone’s camera technology is in focus.

Due to the company’s ongoing feuds with US authorities, Huawei’s phones do not support Google services such as the Google Play Store or apps such as Gmail, YouTube, or Chrome. This might not be a huge issue for most consumers, however, it requires a certain willingness to live with the second-best apps, and to dig around until you find them.

Sanctions from the United States have made it challenging for Huawei to develop high-quality phones, and they have had issues producing their own Kirin chipsets in particular. As a result, Huawei’s market share has declined, and in China, Oppo has now taken over the throne as the country’s most popular cellphone brand.

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