Mobile World Congress set to
show how tech advances will reshape its features and change the way we use
smartphones. The latest tech and trends – from AI to 5G and VR as well as improved
security features and internet of things (IoT) devices – will be revealed at
the crucial event in Barcelona.
We expect, these five trends will dominate at the MWC 2018.
Artificial Intelligence to Take Centre Stage
AI is sure to be a hot topic at MWC this year. As per experts, the biggest progress will come from more robust hardware that’s allowing AI to run directly on mobile, as just announced by Qualcomm. The promise AI has is that it can solve some of these real pain-points for consumers. At MWC, it will be one of the most interesting things to look how AI is already changing organisations and the business. Moreover, it will also be exciting to see how AI is enabling the next generation of smart manufacturing.
The implementation of 5G Technology
So far, we have been using 4G phones. One of the biggest developments will be the implementation of 5G technology phones. Faster connectivity will certainly improve the user experience on mobile, thus bringing richer brand-consumer engagement. Companies such as Intel, Qualcomm and Ericsson will talk about real-world applications of 5G. Intel and Huawei will demonstrate the world's first 5G New Radio (5G NR) over-the-air interoperability public demonstration with Huawei, using the new 3GPP 5G NR non-standalone (NSA) standards during MWC in Barcelona.
More Virtual Reality
As expected, virtual reality (VR) is the new hot topic at the MWC. Companies such as SK Telecom, Lenovo and T-Mobile are all using VR experiences to boost attendee engagement but, the most important seems to be from Samsung and its partnership with Oculus. Samsung wants to present a set of VR glasses at MWC. Qualcomm is expected to show off its new XR platform that is designed to bring room-scale VR to mobile. The new Mobile VR reference design is based on its flagship Snapdragon 845 chipset. Besides that, SK Telecom will show how virtual reality improvements will evolve its existing Oksusu service at the event, which lets Korean users chat while watching videos together.
Security will undoubtedly be a running theme of the event, as manufacturers push to show their determination to keep their customers’ sensitive information safe. It is expected brands to follow on from Apple’s Face ID smarts. Huawei, Honor and One Plus have already brought similar tech to their phones. So the increasing focus on security, will remain in discussions at the MWC.
The Continuing Rise of Voice Assistant
Voice is making a comeback because talking digital assistants are on the rise. The rise of voice challenges brands to explore new ways to make sure their products surface in an audio-driven world will certainly be highlighted at the show. Rumours say, Sony, which has its own Ear assistant, is also expected to make some noise.